So you just built your website, now you are ready to rank on Google and then eventually convert those users into customers, right? If your website is slow, don’t get your hopes up. In fact, your website conversions, user retention, and overall user experience heavily rely on speed. So let’s break down some of the things you aren’t doing on your website, that you could be doing.
1. You aren’t using a Content Delivery Network (CDN)
A Content Delivery Network typically is referred to as a geographically distributed groups of servers that work as a team to provide your users with content — fast. A CDN will allow your website to perform a quick transfer of all the assets (images, html pages, videos, etc.) needed for loading internet content. So why use this for your WordPress Website or React.Js Application? Essentially, this helps your website user visually see your website content that will reduce load times.
2. You don’t use a Caching Plugin
This one can be difficult. In our experience in WordPress Development, we’ve ran across 5-10 caching plugins. Our findings: they all can do the job well, but only a few can get the job done. One of them is WP-Rocket, we will link it below. While it’s expensive ($29 per website), it will cut your website load time by a couple seconds — if you set it up correct. (We can help with this so email or chat with us!) So what is Caching? In plain English, it essentially takes a “screenshot” of your website so when users visit your website, the server doesn’t have to work as hard to help deliver your WordPress website.
3. You Don’t Optimize Your Images
We’ve seen WordPress websites that have 30 – 40 images that are 3 – 17MB each. This causes a website to be increasing bloated. Think about this: If you visit a website, and your browser has to download an image that is 17MB, you won’t be seeing that image on the website. Here are some links that we use to decrease image sizes without losing image quality:
These both let you upload photos in bulk and they are completely free. Once that is complete, be sure to added this plugin: [https://resmush.it/] to your WordPress website and it’ll help compress your images even more.
Quick Tip: Adding Alt-Text to each image on your website won’t help with speed but it will help with SEO. Google can’t visually see your images, but it can read. Adding Alt-Text will be an added benefit to help your rankings.
4. Your WordPress Isn’t GZipped
This is an easy win. In plain terms, GZIP Compression takes a chunk of data on your website and it makes it small. By using this method, we’ve seen it speed up websites by 1 second. Added bonus: All modern browsers support gzipped compression so you don’t have to worry about malfunctions across multiple browsers.
If you are wanting to check to see if your WordPress Website is slow, you can easy use GTmetrix or Pingdom (both have significant value). We recommend that an average score of your website should be at an 85+ to provide an optimal user experience and keep conversions steady. Also, keep in mind that who you host your website with matters. If your server is overloaded, your website is going to be slow. Running into issues like this? Reach out to us and we are here to help! As always, email us or call us if there is anything we can do to help!