Responsive web design is when a web designer creates a web page that resizes itself to depending on the type of device being used to view the web page. For example, the original web page would be made on/for a desktop screen but would have the ability to scale down to a laptop, tablet or cell phone.
Responsive Web Design has become essential tool for anyone trying to increase their digital presence. With the growth of cellphones, tablets, and laptops in the past decade more and more people are visiting web pages on smaller screens.
What is Responsive Web Design?
The purpose of responsive design is to have one site, but with different elements that respond differently when viewed on devices with varying screen sizes. We can see this in our website! When viewing our website on the desktop you see all of the elements that we have incorporated, and they work together great! However, if were to put this same exact design into the smaller screens i.e. cellphones, you could potential have to scroll left to right which, no one likes. Or, for example, elements can easily become hidden or distorted depending on the design on the desktop.
However, if a site uses responsive design the tablet version will automatically adjust to displaying a single column. This way, the content is readable and easy to navigate. Also, some functionalities could be removed and made simpler because they require you to click on which, is not possible for cellphones.
The point is: when using responsive web design, the website automatically adjusts to the screen size that the viewer sees it in.
How does Responsive Web Design Work and Why Businesses Need to Switch?
Responsive sites use fluid grids. All page elements are sized by proportion, rather than pixels. So, if you have three columns, you wouldn’t say exactly how wide each should be, but rather how wide they should be in relation to the other columns. Column 1 should take up half the page, column 2 should take up 30%, and column 3 should take up 20%, for instance.
Media such as images is also resized relatively. That way an image can stay within its column or relative design element.
It’s simple on why businesses need to switch to responsive web design and it’s because more people are using mobile devices. A recent pew study stated that 77% of Americans own smartphones in 2018. Don’t think so? Check your traffic and you might just be shocked at how many visitors come to your website through mobile devices.
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